From Beige to Baboom! Light Up Your Marketing with the Know, Like and Trust Factor

Let’s be honest — I didn’t always love being on stage. In fact, I prefer video because I can’t see your faces judging me in real time! But here I am — top knot out, showered, and ready to talk about how to stop blending in and start showing up like YOU in your marketing.

This talk isn’t about branding colours or algorithms — it’s about what really makes people pay attention, trust you, and want to work with you. Spoiler alert: it starts inside. It starts with YOU.

So today we’re going from beige to BABOOM — using the magic of the Know, Like, and Trust factor. I’ll break it down: Know who you’re talking to and why. Like — as in: do they like YOU, the real you, not the filtered or ‘professional’ version. And Trust — the hardest part — because even if you’re scared or messy or doubting yourself… you’re still ready.

​This is about owning your weird, your brilliance, your realness. Because people don’t want perfect — they want human. And when you show up like that, doors fly open.