In the world of creativity and content creation, we often feel the pressure to constantly generate new material. Fresh, innovative ideas undoubtedly capture attention, but what if I told you that repurposing existing content could be just as effective, if not more so? Sometimes, all it takes is a new perspective to make old content feel brand new.
We assume that our audience sees everything we put out there, but in reality, only a small fraction about 2% to 10% of our followers actually do. And for those who do see it, they often forget or are delighted to be reminded of your work again!
A Personal Experience on Repurposing At a recent leadership summit in Toronto, I encountered a situation that perfectly illustrated this point. We were given cards and asked to write 4 fascinating things about ourselves so that others could guess who we were. I hesitated. All my fascinating stories were in my book "Free Spirit", and I didn't want to repeat myself. When I expressed my dilemma to a colleague, she asked, "How many people here do you think have read your book?"
"Probably just one," I admitted.
She then suggested, "Why not mention something you have in common with someone else?" I followed her advice, and no one guessed it was me. I was thrilled with the result. This experience reminded me that repurposing our stories and content isn't just about repeating ourselves—it's about presenting them in new and engaging ways.
Three Easy Ways to Repurpose Your Content

1. Break Down Long-Form Content: Take any long-form video or podcast and edit it into smaller, digestible clips. Highlight key points and share them as individual posts. This not only saves time but also keeps your audience engaged with bite-sized insights.
2. Revitalize Old Blogs: Dig up an old blog post and create a quick video discussing it. Share a new perspective, highlight what you still appreciate about it, or explain how its relevance endures. This approach breathes new life into your existing content and allows you to connect with your audience in a fresh way.
3. Repost with a Twist: Go through your social media posts and select some that performed well or had meaningful content. Repost them with a new image and tweak a few words. This simple act can make your content feel current and keeps your message in front of your audience.

The Bottom Line Repurposing your content doesn't have to be complicated.

By putting a new spin on your existing material, you remind your audience that you are there and ready to help with what they need. Creativity isn't always about creating something new from scratch; it's about seeing the potential in what you already have and making it shine in a different light.

So, the next time you're feeling stuck or overwhelmed by the need to produce new content, remember these tips. Repurpose, reframe, and rediscover the value in your existing work.

You'll be amazed at how effectively you can engage your audience with a little ingenuity and a fresh perspective.

If you need help reach out anytime!

Brené Brown mentions, “Clear is kind" and the phrase stuck with me because often times as entrepreneurs we wear so many hats and can offer a variety of services. It’s easy to get lost in trying to explain everything we can do, but for our clients or customers, it can feel overwhelming. They don’t need to know it all—they just need a clear entry point into the incredible work you do.

It can get tricky because there usually is a handful of ways people can engage with our talents. Each client’s journey might look different because their needs are different. For example, in my work, some clients aren’t ready for video yet because their message isn’t fully fleshed out. So I need to start by honing that clarity, while others are crystal clear and just need guidance on sharing their message. Then, there are those who are ready to dive straight into creating videos that showcase their mission and purpose with confidence!
So, how do we communicate this without overwhelming people? It starts with clarity.

For instance, instead of saying, “I’m in video production” (a habit I’m actively breaking), I now say: “I help entrepreneurs on a mission to authentically share who they are through video, marketing and live events.”
This shift reflects not just what I do, but why I do it. My core belief, rooted in my love for spiritual and personal development, is that everyone deserves to feel confident and free to express their authentic selves. The world thrives on flavour and diversity, and I want to help people share their unique spark in a way that feels good to them.
Clarity isn’t about fitting into a box—it’s about being so true to who you are that the right people can’t help but be drawn to you. When your message is clear, it filters out those who aren’t aligned with you, saving you time and energy. You don’t need to morph yourself to fit others’ expectations. The ones who are meant to hear your message will hear it just by you being clear!

So, here’s some questions to answer:
* If you were to list everything you do, what’s the why behind it all?
* What’s the common thread that runs through your work?
* How can you distill your message into something clear, joyful, and energizing to share?
It’s not about listing every detail of how you do what you do—the how can change. What matters is the what and the why.

When you’ve nailed this, you’ll be speaking directly to those who resonate with your message. And if you need help refining it, check out my book or my Ignite Your Light course—it’s designed to help you find and confidently share your authentic message.

The world needs your brilliance. The clearer you are, the kinder you’re being—to yourself and to those who need you most.
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What’s your clear and kind message? Share it below—I’d love to hear it! 🌟

When I was 21, I attended a Women in Film conference in hopes of finding someone to help me produce, edit and air my TV Show idea “Get Out”. 

I wanted to randomly talk to people in the city, hear what they were up to and basically cause a bit of a comedy ruckus where-ever I went. 

I had just finished my Improv training and I was ready to hit the streets and become a TV Star.

Well, at that conference I boldly stood up and told the entire crowd exactly what I wanted. I cried a little at the end with a bit of shame that I wanted it so bad and I didn’t know how to get it. Right when I sat back down, the organizer cut to a break without even acknowledging what I had said. I felt so dismissed and embarrassed, I was unable to move as I wept a bit more. 

Moments after, I heard a voice beside me say “I’ll help you.” I looked up and saw a kind man who was touched by my story. He was a camera operator and editor who had the skills I needed to bring this dream to life and he was willing to donate his time to help me see this through. Together we created this “Get Out” pilot below. I did all I knew to do and pitched it the best I could to networks or anyone who would listen… 
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(If you read “Free Spirit” at all, you get a peek at the Bus Driver I was dating in Chapter 3. :)

…BUT GOT ZERO TRACTION. No one wanted it. 

With all that to say, I still put myself out there and was able to create something that was near and dear to my heart’s desire just by BOLDLY stating it to a room of hundreds of people. 

You never know what could come your way if you’re courageous enough to ask. 

I wish this TV Show idea had taken off back then, but I can see how it was a progression in my evolution as a host, speaker, producer, director.

It was a step in the direction of my dreams, not the final destination. This experience gave me the confidence to keep moving towards what I wanted most even though I encountered NO’s along the way. I also got confirmation that people DO come out of the woodwork when you’re clear with what you want and you’re not afraid to ask for it. 
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And as you know I did have my own TV show 9 years later called The GOtoGAL - dream come true. CHECK.

That wouldn’t have happened if I hadn’t declared what I wanted. I had two amazing partners that helped bring that show to life - and I met the love of my life making that show! So, double bonus.

NOW, if you are ready to see some dreams come to fruition I AM HERE FOR YOU. 
One of my favourite things in the world is helping you to bring your heart’s desire to life in your business. If you’re ready for that…

Let’s Chat! 

I’ve helped hundreds if not thousands of Entrepreneurs bring their dream businesses to life either through business and marketing strategy or video storytelling. 

I care deeply for those who are on a mission to change the way we see and do things for the betterment of humanity and the planet through the work they choose to do in the world. 

​I desire to elevate these voices and that’s exactly what I do and I’m not afraid to say it. 


Love Adera

To celebrate International Women's Day I put on a talk series to highlight some of my Light Leader Members and friends who are doing work to help people look through a new lens, to make new choices, and to do what's right, not only in their life but in the lives of others that generates peaceful perspectives. 

Below are two out of the nine speakers that were featured  but all of them can be found here. 
They are all worth a listen. 

Fresh Magazine published a coffee table style book of 365 women in Canada who were all in pursuit of success and happiness and I was one of the contributors. I got to share my journey of how mishaps and mistakes help me find my confidence and self-trust, ultimately leading to my dream business and relationships. You can read the full article HERE and see the other women's stories. 

Before I launched into another diet or workout routine I consulted with my Body Positive Mentor Gillian Goerzen, as I was becoming weary of yet another program that wouldn't last. I decided instead to book weekly calls with her to get to the root of my body image as I've grown tired of the stories I've been telling myself to date. 

Here is that story, and the resolution and mindset shifts I'm currently experiencing. 

I rarely ever saw myself as not fat. There's maybe a handful of times I can remember feeling 'in shape' and 'good enough'. Never thin. I would never be thin, that just wasn't my body type or so I've been told since I was young. I'm 'bigger boned, bigger build,' they would say. Not thin and pretty like the other girls. So I rested on that fact and my body story began to develop. 

I would and still to this day compare myself to skinny girls. I feel I couldn't beat them in looks, or beauty, so somehow I failed to be as perfect as them. When I'm around someone who's bigger or heavier set than me, I feel like somehow I've won! The beauty contest prize is mine! 

It's disgusting. I'm ashamed to even say it. It brings tears to my eyes even admitting this as part of my story. How gross. 

Where did this thought process of competition come from and how can I end it with myself? 

I was with two gorgeous, thinner-than-me gals yesterday who looked to be 'owning' their femininity. Wearing beautiful dresses, shoes, hair, lashes and make-up done. I on the other hand showed up in jeans, a t-shirt, hair in a pony tail with a 2 minute face touch-up and flip flops. I felt like shit even though I felt fine about how I looked when I left the house. 

Why did I have to look so frumpy? Why didn't I dress up too? Where does all this body-shaming come from and how does it stop!? 

I can look back at any old picture of me and think "God, you weren't fat, but NOW you ARE."
To every single one.

You weren't then but you are now for 20 years. 

What will it take to truly love the body I am in right now? Because as it turns out, it was OK. 

Even in my thinnest moments I stil remember it not being enough. I still wasn't satisfyed. Those times when I did love the body I was in it was from dieting, exercise or extreme stress, none of which was sustainable. 

If I let go of this story I fear I will let myself go.

But what if that doesn't happen? 

What if instead I feel liberation and freedom to move my body my way? 
What if the need to critize or judge myself and others for their body composition evaporates?
What if I could honour my body, see the joy in my skin and wish for all to also feel that elated no matter their size? 

Can I own my body, my figure my shape? 

Here's my response to the questions I asked myself. 

The idea of competition has been engrained in our culture from the beginning of time. Survival of the fittest. Reprograming my brain to live in a neutral zone around appearance will take time but I am willing to do the practice. If I change my mind to "no girl is winning, therefore I am not needing to compete or win" it brings a sense of ease and relief to my bones. It will take time, but I am changing my mind. 

I choose to feel good in the clothes that I pick out for myself each day. I get to choose. I get to pick what represents ME that day. 

Our bodies aren't cars, RV's or motorhomes of our soul. They are living breathing organisms ever changing, growing, adapting, expanding, shrinking, living. Therefore the truth of your body now will never be again. So instead of dreaming of another model, S type, or fancy feature you could have, move into what is now and want that instead. 

Body shaming is a made up thought. And I have the capacity and will to choose better. 

What's your body story? 

If you're interested in sharing it or learning more about your body image, I highly recommend working with Gillian from Super You. She has an incredible community of women who she supports and nurtures to understand and feel into loving their body they're in.