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Let’s be honest — I didn’t always love being on stage. In fact, I prefer video because I can’t see your faces judging me in real time! But here I am — top knot out, showered, and ready to talk about how to stop blending in and start showing up like YOU in your marketing.
This talk isn’t about branding colours or algorithms — it’s about what really makes people pay attention, trust you, and want to work with you. Spoiler alert: it starts inside. It starts with YOU. So today we’re going from beige to BABOOM — using the magic of the Know, Like, and Trust factor. I’ll break it down: Know who you’re talking to and why. Like — as in: do they like YOU, the real you, not the filtered or ‘professional’ version. And Trust — the hardest part — because even if you’re scared or messy or doubting yourself… you’re still ready. This is about owning your weird, your brilliance, your realness. Because people don’t want perfect — they want human. And when you show up like that, doors fly open.
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 You start your business with a dream — to create freedom, impact, income, maybe even a legacy. But somewhere along the way, things start to feel… off. The spark dims. The results aren’t matching the effort. You wonder, what am I missing?
Here’s the truth I’ve come to know: Entrepreneurship is the biggest spiritual and personal development journey you didn’t even know you signed up for. It stretches you. It reveals you. It invites you — again and again — to get real about who you are and what you truly want. So if you’re feeling stuck, in a rut, or questioning why things aren’t working out the way you’d hoped — it’s not a sign you’ve failed. It’s a sign that it’s time to reassess. And it's easy to do. Sometimes I take myself for a walk. Sometimes I pull out my trusty oracle cards to help me reconnect with my inner compass and get back to the core questions:
Not what I should want. Not what my past self decided. Not what the market told me. The answers evolve. I evolve. And that’s a good thing. The "how" part? That’s where it gets interesting. Because we can have a strategy, a plan, a vision board… but life (and the Universe) might have a different route in mind. We have to stay open. Curious. Flexible. That’s where I see so many entrepreneurs lose steam — trying to control every twist and turn. But if you can trust the process, do the work when it shows up, and say yes to the next step (even when it feels uncertain), the magic unfolds. Getting into the zone. Reconnecting with your energy. Trusting that you’re ready — even if it’s messy, even if you’re scared. And then going for it. Fully. Knowing full well that another course correction is coming (because it always does). That’s not failure. That’s not inconsistency. That’s growth. And growth is the heartbeat of entrepreneurship. Keep growing. And if you need to reassess, I’ve got you — oracle cards and all. Sometimes you just need someone to SEE you and HEAR you, and have your back. Book a 20 minute Virtual Coffee Convo anytime and lets hear what your heart has in store for you next. |
AuthorAdera Angelucci is an award-winning host, director, and producer at SPIRO Creative Inc. She champions purpose-driven entrepreneurs in amplifying their voices through video, marketing, and live events. With over 20 years of experience across video production, television, radio, promotions, and business development, Adera has built a career around one unshakable belief: that authenticity is the foundation of meaningful leadership. Her unique ability to bring clarity, courage, and creative energy to others has helped them transform fear into action—and ideas into impact. She is a community builder, mentor, and advocate for conscious business. Adera leads with heart, lighting the path for others to step forward with confidence, share their story, and create positive change in the world. She's also a Spiritual Teacher/Student with 300 hours of Yoga, Meditation, Reiki + Kundalini Training. Archives
June 2025
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©2017-2025 ADERA ANGELUCCI A Division of SPIRO Creative Inc.
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I acknowledge that I am an uninvited guest on the land on which I live, work, play, and prosper and it’s the traditional and unceded territory of the ˌsɛmiˈɑːmuː (Semiahmoo) First Nation and the broader territory of the Coast Salish Peoples, xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.